It wouldn't be overly self-important to say that sneaker culture started in the U.S. and has lead the industry since the community really got rolling in the '80s. But now, that community is now global, and it's about time the brands really played to each of those markets. This spring, Jordan Brand created a pair of Jordan 3s for Seoul Korea to celebrate the Olympics. On a quick look, they look like a strange version of the True Blues or maybe White Cements. But upon closer inspection, you'll notice they're a play on the Korean flag, with the actual flag elements appearing as embroidery on the tongue. They're a very subtle flex, considering not many pairs of them exist in the world.
A sleeper hit, the LeBron 10 made in collaboration with John Elliott is pitch-perfect to Elliott’s aesthetic. The JE brand is known for taking daily staples and elevating them, and rather than purely elevating the LeBron 10, Elliott distilled the sneaker to its constituent parts, taking the shoe from an earlier era and bringing it into the present. After that work was done, he went about utilizing the panels and pieces in black and white to create depth and implicit texture. At a quick glance it may not appear that there’s much to these kicks, but there are layers to them and they deserve recognition.
Kendrick Lamar moving from Reebok to Nike was a natural because Nike gave him the Cortez, and nary has a combination of sneaker and artist felt more seamless. Kendrick used the opportunity to put out a series of colorways inspired by his music and evolving identity, offering a range of aesthetics. The Cortez Kenny III is the best one yet. Black, white, and red play off classic sneaker colorways, but Lamar injected the sneakers with details like Chinese characters embroidered into the toe and "BET IT BACK" printed on the tongue ribbon. It's a brilliant pairing.
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