Supreme got back with Nike on some Air Force 1s that, while maybe not the most sought-after pairs of the year, have grabbed their share of attention. Covered in NBA logos from toe to heel, the sneakers are practically a hot mess. But they are also an amazing play on the overbranding trend of this year. These pairs will go down as one of the most recognizable sneakers of the year and remind for us of what 2018 was all about.
Victor Cruz has made his transition off the field seamlessly, using his position to do good works for his community and his influence to inject more style into the lives of his fans. His first shoe in this new stage of life is the Air Force 1 Mid "V. Cruz" that elevates the shoe in every respect. Rolled edges, premium materials, and gold-toned hardware take the iconic AF1 to the next level. But what makes this a great shoe isn't just the aesthetics: Cruz has reshaped his public identity after his injury forced him off the field, and he's now a philanthropist and style magnate. These shoes represent the ability of a public figure to change and incorporate new contexts. When it comes to identity agility, Victor Cruz is a model we can all learn from, employing a skill set we all need to develop.
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After initially teased in collaboration with Undercover, the Element React 87 became one of the most highly anticipated sneakers of the summer. The shoe combines the sole tech of the React with an innovative translucent upper that reflects some subtler trends in the sneaker industry. The shoes have only released in the black and white versions, each selling out whip quick. Expect Nike to roll out a ton more colorways of this sneaker. Nike has been hurting for a win like this. They finally got it.