What started as a one-off has turned into an ongoing collaboration between Levi’s and Jordan brand. The first pair used Levi’s blue denim to cover a Jordan 4, creating the first officially sanctioned denim Jordan, years after the Jumpman created some on its own. Golden stitching and Levi’s tabs appear all over the sneaker, making for the most authentic translation from dungaree to sportswear possible. Since the first pair, we’ve seen white and black versions, too. We wouldn’t be surprised if the creative partnership continues with new colors materials or on new silhouettes.
Nike’s Air Max line is a staple in the industry and it grows each year as the family expands. Some silhouettes stick around, like the Air Max 90, while others from more recent years fall away. This year, the brand introduced the Air Max 270. It was so named for the 270-degree air bubble at the heel, a design that seems poised to stand the test of time. One of the first releases of the sneaker was this Black Pack that employed black uppers as the neutral counter to a bevy of bright colors on the bubble. After all, that bubble is the heart of the sneaker. This pack is still the best usage of the silhouette to introduce it to the world, and these will be considered classics for the 270's archive.
Unless you're a hardcore sneaker collector that follows every contour of the sneaker community's ins and outs, you may have missed the second release between Packer Shoes and Adidas on the EQT models. The earlier release on the Cushion 91 set the tone for the partnership, bringing a well-designed sneaker with premium materials into a muddy forest, subverting the idea of streetwear luxury. But the following week, Packer released a pair of the 91/18s in a much more considered design —and in much more limited numbers. The streamlined sneakers pared down the color palate (this time using black, tan, and teal), letting the panels and textures play off one another for a shoe that feels just as engaged with the outdoors but is more progressive in design and sophisticated in palette. A truly quiet winner.
I have breathtakingly small feet, men’s size 6. At more than one socks-only apartment party, a host has wondered where the children’s shoes came from. While I’ve avoided actually buying from the boys section, they’re one of the several valid options for men with small feet, including trans men, and for women dressing in androgynous or traditionally “male” looks.
It would be a lie to say that there's nothing special about the Court Purple and Pine Green Air Jordan 1s. Sort of. It's actually their simplicity that makes them special. The Jordan 1 is arguably the sneaker that launched all of sneaker culture, and while classic colorways are what sneakerheads use to measure the truth of the industry, the recent new colorways from Jordan Brand have been quickly metabolized into the mainstream. Both green and purple are colors that the larger brands seldom use in popular sneaker designs, so to see both of them used as major shades on the Jordan 1 the same week was a great move for everyone.
Each year, the major sneaker brands trip over themselves to capture the LGBT market during Pride Month, but Nike was one of the first. With a team of LGBT designers, the brand consistently creates some of the most authentic designs, year after year. This time, it focused on a handful of newer silhouettes, like the Air Max 270, Epic React, Air Vapormax Plus, and Zoom Fly. Each year, Nike's BeTrue designs become subtler. While two of the four designs used the tried-and-true rainbow motif, the runners leaned more into neutral tones with hits of color in the form of the Pink Triangle. As the LGBT community is recognized as an accepted group inside of mainstream American culture, the Pride designs must follow suit. That's exactly what Nike did this year.
It's no secret that the Air Max 270 Bowfin is one of the stranger silhouettes that released this year, but it suddenly made sense when we caught the Atomic Violet colorway. The shoes are wild: The uppers are a mess of materials with an attached tongue, a ribbon-constructed lacing system that culminates in a lacelock, and even a ripstop top that acts as a shield for the rest of the shoe. The sole is a triumph on its own: texture and line come together with a bright mudguard, and then a 270-degree air bubble at the heel. There are subtler colorways of the kicks, but with a blend of lavender, pink, mustard, white, and black, the details of the shoe are elevated and we get to see what makes it truly unique.
Adidas has proven to be an innovator in sole technology, and few pairs show that off more explicitly than the new Sobakov. Inspired by the three stripe’s tradition of soccer sneakers, the Sobakov utilizes a bold sole that is as practical as it is sculptural. Each of the deep ridges spins all over the sole, offering grip and traction, while also creating a really dope look. Add to that the knit upper designed to have the same depth and darkness as suede, and the Sobakov offers a pitch perfect balance between retro inspiration and new traditions.
It has a sale tab on its site and consistently runs other promotions. For example, it often runs end-of-season sales during which you can get shoes, sandals or boots for as much as 50 percent off. Famous Footwear also has a rewards program that earns you points for each dollar you spend. These points can then be redeemed later. When you sign up for the rewards program, you also get exclusive offers and free shipping on any orders you make online. This may be one of the best perks because standard shipping applies to non-rewards members’ purchases.
2018 can boast some truly innovative steps in sneaker design, and the DMX Fusion 1 from Reebok and Pyer Moss is squarely in the pantheon of that arena. The silhouette itself is like a dozen other sock runners, but the lacing system is almost mind-boggling. The laces start at the very toe and help inform the shape of the vamp as they pull back to the quarter. Once at the quarter they crisscross a few times through loops, which are rigged so low on the shoe, they're almost at the sole. The laces then wrap around the heel before coming back to the tongue for closure with a lacelock. It's a complicated but refreshing system, and it opens the door for a lot of customization.