It wouldn't be overly self-important to say that sneaker culture started in the U.S. and has lead the industry since the community really got rolling in the '80s. But now, that community is now global, and it's about time the brands really played to each of those markets. This spring, Jordan Brand created a pair of Jordan 3s for Seoul Korea to celebrate the Olympics. On a quick look, they look like a strange version of the True Blues or maybe White Cements. But upon closer inspection, you'll notice they're a play on the Korean flag, with the actual flag elements appearing as embroidery on the tongue. They're a very subtle flex, considering not many pairs of them exist in the world.
The Skylon 2 is anything but new, yet we added it to this list because Nike brought it back at just the right time. The shoe is pure retro; Nike hasn't changed it a bit. That intensity of retro styling (everything from the synthetic suede to the color gradation on the quarter) might be too much for those who aren't hip to the trend. Or those who just don't want to remember the late '80s and early '90s when sneakers like the Skylon were the wave. But on the tail end of the retro runner craze, this was the right moment to dive deep into that nostalgia and bring the Skylon 2 right back to the forefront. Plus, the color combos are amazing.
It’s been more than a decade since The Devil Wears Prada, and we’ve traveled more than time since that window opened into the fashion industry. With Jordan’s new women’s brand up and running, Vogue left its mark on this duo of Jordan IIIs. Each has a unique texture that offers real depth, but the achievement is a women’s line that’s strong and expressive, while providing sneakers that are covetable without being desperately "girly." These represent a cultural win on multiple fronts.