Supreme got back with Nike on some Air Force 1s that, while maybe not the most sought-after pairs of the year, have grabbed their share of attention. Covered in NBA logos from toe to heel, the sneakers are practically a hot mess. But they are also an amazing play on the overbranding trend of this year. These pairs will go down as one of the most recognizable sneakers of the year and remind for us of what 2018 was all about.
Adidas is currently engaged in a global push to reduce its carbon footprint, and one of the more interesting ways the brand has approached the issue is to be hyper-local. The new AM4 program underscores the brand's abilities at the SpeedFactories, which are manufacturing centers that operate in each of the global markets. In 2018, Adidas has toured around to major cities releasing local versions of a new BOOST runner calibrated for the aesthetics of each city. The shoes may not be the most aesthetically appealing pairs, but they promise a new future of manufacturing and that's huge.
You were probably surprised when you saw Brooklyn-based sneaker brand Greats created a collaborative sneaker with Showtime hit show Billions. We were too. Greats is all about getting high-quality Italian craftsmanship at an affordable price, and when collaborating with a show about how money changes people and relationships, they leaned in. The sneakers are subtle, with a black suede upper, waxed laces, and an off-white sole, but it's the sockliner that tells the story. "What's the point of having FUCK YOU MONEY if you never say 'FUCK YOU'," is printed on the inside of the sneaker to help remind you who you are with every step.
Pharrell caught some flack for this "Blank Canvas" collection with Adidas, offering white knit versions of everything from the Stan Smith to his signature Running Hu. The problem: They were released as a canvas around the Hindu holiday of Holi, where bright powders are launched into the air to fill the world with color. Whether it was an act of appropriation or reverence is a debate for another time. Either way, the sneakers were a very fresh option and set the scene for popular customization like we'd see later on the Off-White Air Prestos.
The Justin Timberlake take on the new Air Jordan 3 wasn’t just a game changer because it used the original Tinker Hatfield sketch for the iconic Jordan 3 as the design base (that includes a Swoosh that seems intrusive 30 years later), but also because Nike dropped the shoes when Justin Timberlake took the stage during the super bowl. It was a true sneaker moment that definitely goes down as a hallmark of 2018.
It’s been more than a decade since The Devil Wears Prada, and we’ve traveled more than time since that window opened into the fashion industry. With Jordan’s new women’s brand up and running, Vogue left its mark on this duo of Jordan IIIs. Each has a unique texture that offers real depth, but the achievement is a women’s line that’s strong and expressive, while providing sneakers that are covetable without being desperately "girly." These represent a cultural win on multiple fronts.