It wouldn't be overly self-important to say that sneaker culture started in the U.S. and has lead the industry since the community really got rolling in the '80s. But now, that community is now global, and it's about time the brands really played to each of those markets. This spring, Jordan Brand created a pair of Jordan 3s for Seoul Korea to celebrate the Olympics. On a quick look, they look like a strange version of the True Blues or maybe White Cements. But upon closer inspection, you'll notice they're a play on the Korean flag, with the actual flag elements appearing as embroidery on the tongue. They're a very subtle flex, considering not many pairs of them exist in the world.
After Lance Mountain brought a layered customization to the Jordan 1 and Virgil Abloh tore it apart and sewed it back together, Nigel Sylvester took those bold moves and blended them into subtler, personal flourishes on his latest collaboration. Taking inspiration from how his own pairs look after being heavily worn, the result is a sophisticated design with alluring details, and definitely a top pick from the year.
If 2018 represented the transition from bold design to subtlety, few projects straddle that change as well as the Paris Saint-Germain collaboration with Air Jordan. The partnership resulted in two pairs: a Jordan V and a Jordan 1, but we're only including the V on this list because it's the one that did the most. At first blush, the shoe doesn't look so different from the classic Black/Metallic colorway, just rendered even darker. The tongue and quarter have been transitioned from grey to black, and an inclusion of "75" is embroidered at the heel. The shifts are subtle enough that the shoes catch the attention of older sneaker heads, but have the added hype details to make the younger generation take notice. This is what we're looking forward to in the future of sneaker collaborations.
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