The Justin Timberlake take on the new Air Jordan 3 wasn’t just a game changer because it used the original Tinker Hatfield sketch for the iconic Jordan 3 as the design base (that includes a Swoosh that seems intrusive 30 years later), but also because Nike dropped the shoes when Justin Timberlake took the stage during the super bowl. It was a true sneaker moment that definitely goes down as a hallmark of 2018.
The Yeezy brand has taken a status hit this year, with a dizzying amount of releases in super high volumes, fronted by Kanye—who has become an embattled figure in his own right. But in terms of aesthetics, the Mauve Yeezy Boost 700 represents a high watermark in design. The right tones of deep purple are on grand display thanks to the textural variations of leather and suede, and get just the right break from two hits of neon green. If you can separate style from politics, these are the best sneakers from Kanye and Adidas in years.
When the weather gets warm and your social calendar starts filling up, it's time to update your summer wardrobe with cute shoes for the occasion. GoJane carries all of the cute, cheap sandals that you could ever want for the summer season, from boho-inspired gladiator sandals to classic slides that will take you from the pool to a night out with the girls.
Off-White's collaborations with Nike will forever mark a turning point in what the major brands allowed collaborators to do with their beloved sneakers. As much as that represented a paradigm shift, there will always be projects like the MAGIC STICK Air Force 1, which creatively experiment within the limited confines of heritage silhouettes. The MAGIC STICK AF1s utilize unique materials (Tyvek and 3M in addition to leather and suede) for a look that is at once subtle and eye catching. With piping that reflects light and a neon ankle strap against the white upper, MAGIC STICK did a lot within a series of limitations that the industry is leaving behind.
After initially teased in collaboration with Undercover, the Element React 87 became one of the most highly anticipated sneakers of the summer. The shoe combines the sole tech of the React with an innovative translucent upper that reflects some subtler trends in the sneaker industry. The shoes have only released in the black and white versions, each selling out whip quick. Expect Nike to roll out a ton more colorways of this sneaker. Nike has been hurting for a win like this. They finally got it.
2018 can boast some truly innovative steps in sneaker design, and the DMX Fusion 1 from Reebok and Pyer Moss is squarely in the pantheon of that arena. The silhouette itself is like a dozen other sock runners, but the lacing system is almost mind-boggling. The laces start at the very toe and help inform the shape of the vamp as they pull back to the quarter. Once at the quarter they crisscross a few times through loops, which are rigged so low on the shoe, they're almost at the sole. The laces then wrap around the heel before coming back to the tongue for closure with a lacelock. It's a complicated but refreshing system, and it opens the door for a lot of customization.