A sleeper hit, the LeBron 10 made in collaboration with John Elliott is pitch-perfect to Elliott’s aesthetic. The JE brand is known for taking daily staples and elevating them, and rather than purely elevating the LeBron 10, Elliott distilled the sneaker to its constituent parts, taking the shoe from an earlier era and bringing it into the present. After that work was done, he went about utilizing the panels and pieces in black and white to create depth and implicit texture. At a quick glance it may not appear that there’s much to these kicks, but there are layers to them and they deserve recognition.

The Justin Timberlake take on the new Air Jordan 3 wasn’t just a game changer because it used the original Tinker Hatfield sketch for the iconic Jordan 3 as the design base (that includes a Swoosh that seems intrusive 30 years later), but also because Nike dropped the shoes when Justin Timberlake took the stage during the super bowl. It was a true sneaker moment that definitely goes down as a hallmark of 2018.
Irony peaked with the "Weekend Campout" colorway of Nike's classic Air Monarch. The Monarch has earned its title of being the daddest dad shoe of them all, and sneaker collectors have laced them up ironically for years. But the Weekend Campout colorway brought the sneaker to the next level, offering an elevated version of the shoe. Doing so in limited numbers throttled supply and raised demand.
This year saw the wide release of Adidas’s Futurecraft 4D, a true advancement in sneaker technology. Adidas has solved the problems around 3D printing, using a fast and efficient process to mass produce soles in a sustainable way. Each sole contains up to 12,000 "struts," or printed arms, that have been carefully and individually calibrated to create the most supportive sole possible. The 4D carries with it a massive price tag, but all advances come at a cost. The shoes look amazing and are honestly worth every penny.
A sleeper hit, the LeBron 10 made in collaboration with John Elliott is pitch-perfect to Elliott’s aesthetic. The JE brand is known for taking daily staples and elevating them, and rather than purely elevating the LeBron 10, Elliott distilled the sneaker to its constituent parts, taking the shoe from an earlier era and bringing it into the present. After that work was done, he went about utilizing the panels and pieces in black and white to create depth and implicit texture. At a quick glance it may not appear that there’s much to these kicks, but there are layers to them and they deserve recognition.
×