Adidas is currently engaged in a global push to reduce its carbon footprint, and one of the more interesting ways the brand has approached the issue is to be hyper-local. The new AM4 program underscores the brand's abilities at the SpeedFactories, which are manufacturing centers that operate in each of the global markets. In 2018, Adidas has toured around to major cities releasing local versions of a new BOOST runner calibrated for the aesthetics of each city. The shoes may not be the most aesthetically appealing pairs, but they promise a new future of manufacturing and that's huge.
After Lance Mountain brought a layered customization to the Jordan 1 and Virgil Abloh tore it apart and sewed it back together, Nigel Sylvester took those bold moves and blended them into subtler, personal flourishes on his latest collaboration. Taking inspiration from how his own pairs look after being heavily worn, the result is a sophisticated design with alluring details, and definitely a top pick from the year.
The Justin Timberlake take on the new Air Jordan 3 wasn’t just a game changer because it used the original Tinker Hatfield sketch for the iconic Jordan 3 as the design base (that includes a Swoosh that seems intrusive 30 years later), but also because Nike dropped the shoes when Justin Timberlake took the stage during the super bowl. It was a true sneaker moment that definitely goes down as a hallmark of 2018.
If you know Bape, you know it rips heritage designs from other companies, but that's also sort of their thing. Also sort of why we love them. The Bapesta is a shameless rip-off of the Air Force 1, and while Bape consistently puts Bapestas out year after year, it's far rarer that we see them in Bape's iconic "1st Camo." The 1st Camo is the graphic camouflage that made Bape famous, so the combination of camo and sneaker promised a firestorm of hype. And the shoes made good on that promise. Even if you're not caught in the hype, they have a unique charm to them and will ultimately prove to be one of the best releases of the year.
2018 was an intense year for sneakers. We started the year heavy on the chunky soles and dad shoe trend, and, as the year wraps up, we're getting more into personalized pairs. White sneakers are appearing across every market, acting as canvases for amateur creatives to leave a personal touch on their kicks. Meanwhile, brands have also been focused on blending the past and the future; you’ll find this list is populated with shoes that draw inspiration or elements from the '80s and '90s, but play with them in very contemporary ways. And while technology used to be about running away from the past, the sneakers in 2018 show us that we can use it as a launching pad. This is our list of the best sneakers of 2018.
Nike’s Air Max line is a staple in the industry and it grows each year as the family expands. Some silhouettes stick around, like the Air Max 90, while others from more recent years fall away. This year, the brand introduced the Air Max 270. It was so named for the 270-degree air bubble at the heel, a design that seems poised to stand the test of time. One of the first releases of the sneaker was this Black Pack that employed black uppers as the neutral counter to a bevy of bright colors on the bubble. After all, that bubble is the heart of the sneaker. This pack is still the best usage of the silhouette to introduce it to the world, and these will be considered classics for the 270's archive.
A major skill of any holiday survivalist? Impeccable gifting. (And these must-have gifts & stocking stuffers are topping every wishlist.) Head to DSW this holiday season to find great gifts for those hard-to-shop-for people on your list (and of course, for yourself). Find shoes (and accessories) for Christmas, New Year’s Eve, those last-minute office parties, and so much more.
When the weather gets warm and your social calendar starts filling up, it's time to update your summer wardrobe with cute shoes for the occasion. GoJane carries all of the cute, cheap sandals that you could ever want for the summer season, from boho-inspired gladiator sandals to classic slides that will take you from the pool to a night out with the girls.
The straps on sandals are another thing you're going to want to consider. The point of the straps is to maintain the position of the shoes on your feet. This can be accomplished with the use of straps that crisscross over the over the tops of your feet. The most common sandals cross your foot in a horizontal pattern. The straps connect to the sides of the shoes and can be adjusted utilizing buckles in certain straps across the shoe. There are also those straps that utilize Velcro in order to keep the shoe properly in place. You can decide which is more comfortable for you as you're shopping for your shoes.
It would be a lie to say that there's nothing special about the Court Purple and Pine Green Air Jordan 1s. Sort of. It's actually their simplicity that makes them special. The Jordan 1 is arguably the sneaker that launched all of sneaker culture, and while classic colorways are what sneakerheads use to measure the truth of the industry, the recent new colorways from Jordan Brand have been quickly metabolized into the mainstream. Both green and purple are colors that the larger brands seldom use in popular sneaker designs, so to see both of them used as major shades on the Jordan 1 the same week was a great move for everyone.
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Every year, the greatest basketball sneaker brand in the world brings together the greatest technology in the industry to create a new shoe in the name of the greatest player of the game. It's a heavy task and it doesn't always mean that the shoe will end up being the most aesthetically pleasing pair, but this year it all came together. The last few years Jordan Brand has drawn inspiration from the past, but this year it looked to the future. The upper is mostly a single piece of knit, the lacing system is simplified to wires, and the internal pieces of the shoe are top-of-the-line. Rather than trying to hide all the technology under an aesthetic perfected in the '80s, the shoe looks like it's as futuristic as it is, and one of the launch colorways—Desert Ore—leans into the smattering of colors we've come to expect from cutting-edge design. The shoes represent practically the entire color wheel, but they blend together into a chorus, making for a sneaker that sings.
Not to outdo the original Ash Green 4D from Adidas, Taiwanese brand Invincible brought the shoe to the next level. The "Prism" pair is here because the upper sets it apart. Where the OG 4D is remarkable for its sole, these Prisms stand on their own even if they didn’t have a 4D sole. Adidas and Invincible basically hacked the Primeknit process to hide a rainbow of yarns into the knit under a gray outer shell. The result is dynamic and textural. Knit sneakers have been around for a minute, and while they've made advances in textures, this is the best use of color we've seen industry-wide.
Each season, we pull together must-have women’s shoes from hundreds of favorite brands, including of-the-moment trends, athletic picks, outdoor styles, and more. Within this assortment, you’ll find everyday essentials like sneakers, ballet flats, and ankle boots as well as styles for special events–from bridal options to vacation-ready flip-flops–and for any weather. Additionally, you’ll discover a range of price points, from budget-friendly picks to designer pairs.
Off-White's collaborations with Nike will forever mark a turning point in what the major brands allowed collaborators to do with their beloved sneakers. As much as that represented a paradigm shift, there will always be projects like the MAGIC STICK Air Force 1, which creatively experiment within the limited confines of heritage silhouettes. The MAGIC STICK AF1s utilize unique materials (Tyvek and 3M in addition to leather and suede) for a look that is at once subtle and eye catching. With piping that reflects light and a neon ankle strap against the white upper, MAGIC STICK did a lot within a series of limitations that the industry is leaving behind.