Nike’s Air Max line is a staple in the industry and it grows each year as the family expands. Some silhouettes stick around, like the Air Max 90, while others from more recent years fall away. This year, the brand introduced the Air Max 270. It was so named for the 270-degree air bubble at the heel, a design that seems poised to stand the test of time. One of the first releases of the sneaker was this Black Pack that employed black uppers as the neutral counter to a bevy of bright colors on the bubble. After all, that bubble is the heart of the sneaker. This pack is still the best usage of the silhouette to introduce it to the world, and these will be considered classics for the 270's archive.
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When you get to the level of Alexander Wang, there's a confidence of design that seeps through into every piece. That confidence is on full display here. On paper the Puff Trainer shouldn't make any sense: the shoe features a quilted puffer upper with lacing that attaches to the sole and ties behind the heel, a sock entry (usually reserved for speedy, summer-based runners), and a color combination of black, maroon, and neon green. But when expertly balanced with appropriate restraint and flourish, the shoes are an achievement. Not to mention the sole unit is a show-stopper on its own. The sneaker is impressive from toe to heel, and is far and away one of the best offerings from 2018.
Off-White's collaborations with Nike will forever mark a turning point in what the major brands allowed collaborators to do with their beloved sneakers. As much as that represented a paradigm shift, there will always be projects like the MAGIC STICK Air Force 1, which creatively experiment within the limited confines of heritage silhouettes. The MAGIC STICK AF1s utilize unique materials (Tyvek and 3M in addition to leather and suede) for a look that is at once subtle and eye catching. With piping that reflects light and a neon ankle strap against the white upper, MAGIC STICK did a lot within a series of limitations that the industry is leaving behind.