Supreme got back with Nike on some Air Force 1s that, while maybe not the most sought-after pairs of the year, have grabbed their share of attention. Covered in NBA logos from toe to heel, the sneakers are practically a hot mess. But they are also an amazing play on the overbranding trend of this year. These pairs will go down as one of the most recognizable sneakers of the year and remind for us of what 2018 was all about.
It has a sale tab on its site and consistently runs other promotions. For example, it often runs end-of-season sales during which you can get shoes, sandals or boots for as much as 50 percent off. Famous Footwear also has a rewards program that earns you points for each dollar you spend. These points can then be redeemed later. When you sign up for the rewards program, you also get exclusive offers and free shipping on any orders you make online. This may be one of the best perks because standard shipping applies to non-rewards members’ purchases.
The UltraBoost has been a homerun for Adidas year after year, but sometimes we wonder if the three stripes is resting on its laurels with that one. This year, it offered a refreshing update: the UltraBoost Clima. It quickly followed up with a Parley for the Oceans collaboration. The Clima version of the UltraBoost utilizes breathability for a ton of added texture without disrupting the silhouette that's made the sneaker so popular. The blue Parley yarn is a welcome injection of color into the otherwise entirely neutral sneaker. Plus, because the yarn is made from ocean waste, each pair of these shoes represents a cleaner planet.
Irony peaked with the "Weekend Campout" colorway of Nike's classic Air Monarch. The Monarch has earned its title of being the daddest dad shoe of them all, and sneaker collectors have laced them up ironically for years. But the Weekend Campout colorway brought the sneaker to the next level, offering an elevated version of the shoe. Doing so in limited numbers throttled supply and raised demand.
We’re calling it now: 2018 was the last year that Off-White sneaker collabs were able to maintain their omnipresent dominance, and one of the last releases of the year was also one of the best. We’ve seen earlier incarnations of the Zoom Fly before, but this blisteringly pink take is a neck-breaker. We’ve been living with Off-White sneaker remixes for more than a year, so the premise has become familiar and Abloh needed to raise the bar—this shade of pink does exactly that. There’s only so much that can piled onto a single design, and while this combination of “reimagined sneaker” with “bright color” approaches being too much, its just the right balance without going over.
2018 can boast some truly innovative steps in sneaker design, and the DMX Fusion 1 from Reebok and Pyer Moss is squarely in the pantheon of that arena. The silhouette itself is like a dozen other sock runners, but the lacing system is almost mind-boggling. The laces start at the very toe and help inform the shape of the vamp as they pull back to the quarter. Once at the quarter they crisscross a few times through loops, which are rigged so low on the shoe, they're almost at the sole. The laces then wrap around the heel before coming back to the tongue for closure with a lacelock. It's a complicated but refreshing system, and it opens the door for a lot of customization.