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Another near subversion of a classic, the coral colorway of Nike’s Air Force 1 Foamposite Pro plays with expectations in a bright and fun way. Usually, the Air Force 1 Foamposite is marketed to the most fragile and masculine consumers in the community, so for Nike to release the shoe in a bright pink was a gauntlet thrown. This sneaker represents a challenge to consumers to expand, and that’s a challenge we can get behind. The color works great on the Foamposite material, highlighting the curves and ridges without being too abrasive.
Once the 2 Chainz sneaker with Versace was announced, all eyes turned to the brand in anticipation of what it would be. Not because of 2 Chainz, but because of Salehe Bembury, the newly minted lead footwear designer at Versace. Bembury designed with Greats and Cole Haan in the past before heading over to Kanye's Yeezy brand. The Chain Reaction was his first big sneaker with Versace, and it is literally big. The sole is a massive reconstruction of Cuban chain links, while the upper is a veritable canvas for whatever designs the Versace team or collaborators can dream up. And you know a shoe this big comes with an equally big price tag.
Supreme got back with Nike on some Air Force 1s that, while maybe not the most sought-after pairs of the year, have grabbed their share of attention. Covered in NBA logos from toe to heel, the sneakers are practically a hot mess. But they are also an amazing play on the overbranding trend of this year. These pairs will go down as one of the most recognizable sneakers of the year and remind for us of what 2018 was all about.
A sleeper hit, the LeBron 10 made in collaboration with John Elliott is pitch-perfect to Elliott’s aesthetic. The JE brand is known for taking daily staples and elevating them, and rather than purely elevating the LeBron 10, Elliott distilled the sneaker to its constituent parts, taking the shoe from an earlier era and bringing it into the present. After that work was done, he went about utilizing the panels and pieces in black and white to create depth and implicit texture. At a quick glance it may not appear that there’s much to these kicks, but there are layers to them and they deserve recognition.